Julie Cottineau, author of Twist: How Fresh Perspectives Build Breakthrough Brands, is founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online. Prior to aunching her own business, she was vice president of brand at Richard Branson’s Virgin Group.
Branding
3 Lessons Nonprofits Can Teach Businesses About Branding
Strong relationships are built over time through caring, commitment and communication.
Branding
5 Ways to Become a Master Storyteller
To develop a good brand, you have to be a great storyteller.
