Kalle Lyytinen and Michael Fisher

Kalle Lyytinen and Michael Fisher

About Kalle Lyytinen and Michael Fisher

Kalle Lyytinen and Michael T. Fisher are co-authors of The Power of Customer Misbehavior. Lyytinen is associate dean for research and Iris S. Wolstein professor of management design at Case Western Reserve University’s Weatherhead School of Management. Fisher is an adjunct professor in the Design & Innovation Department at Case Western Reserve University’s Weatherhead School of Management and co-founding partner in the growth and scalability advisory firm AKF Partners. Follow them on Twitter: @kallelyy and @MikeFisher_AKF.

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Unintended Consequences: How Consumer Misuse Can Boost Sales

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