About Katherine Hays
Katherine Hays is the CEO of Vivoom, a consumer activation platform that help brands develop, deploy and distribute sophisticated and safe user-generated advertising programs in order to reinvent the way they interact with consumers.
More From Katherine Hays
Social Media Marketing
Putting all of your marketing eggs in the social media basket is a dangerous game.
It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
Businesses of every size need to foster individual consumer relationships.
If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.