Katherine Hays

Katherine Hays

VIP Contributor
Co-Founder and CEO of Vivoom Inc.

About Katherine Hays

Katherine Hays is the CEO of Vivoom, a consumer activation platform that help brands develop, deploy and distribute sophisticated and safe user-generated advertising programs in order to reinvent the way they interact with consumers.

More From Katherine Hays


Advertising Trends You Should Consider in 2019

Here's why you need more video than ever.
Social Media Marketing

Eliminating the (Facebook) Status Quo: Why Marketers Need to Take Control Back From Social Networks

Putting all of your marketing eggs in the social media basket is a dangerous game.
Brand Reputation

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.

Some Industry Experts Think 'Traditional Marketers Are Screwed.' Here's How to Prove Them Wrong.

Businesses of every size need to foster individual consumer relationships.

Facebook's Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?

If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.