About Katherine Hays
Katherine Hays is the CEO of Vivoom, a consumer activation platform that help brands develop, deploy and distribute sophisticated and safe user-generated advertising programs in order to reinvent the way they interact with consumers.
More From Katherine Hays
Advertising
Advertising Trends You Should Consider in 2019
Here's why you need more video than ever.
Social Media Marketing
Eliminating the (Facebook) Status Quo: Why Marketers Need to Take Control Back From Social Networks
Putting all of your marketing eggs in the social media basket is a dangerous game.
Brand Reputation
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
Marketing
Some Industry Experts Think 'Traditional Marketers Are Screwed.' Here's How to Prove Them Wrong.
Businesses of every size need to foster individual consumer relationships.
Facebook
Facebook's Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?
If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.