Katherine is the CEO and co-founder of Vivoom and a preeminent thought leader on peer marketing. She's spent her career at the intersection of media, advertising, and technology first in equity research at Goldman Sachs, then as co-founder of in-game advertising firm Massive Inc (acquired by Microsoft). She's the author and inventor of half a dozen technical patents and was named as one of Mobile Marketer's Mobile Women to Watch 2017 and featured in The New York Times’ weekly “Corner Office” column and in Adam Bryant’s book Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation.
About Katherine Hays
More From Katherine Hays
Marketing
Now Is the Time to Partner With Your Customers
Peer marketing in this climate of global disruption.
Marketing
What Happens When You Fake Authenticity
Dissecting that infamous Peloton ad - how and why it happened.
Advertising
Advertising Trends You Should Consider in 2019
Here's why you need more video than ever.
Social Media Marketing
Eliminating the (Facebook) Status Quo: Why Marketers Need to Take Control Back From Social Networks
Putting all of your marketing eggs in the social media basket is a dangerous game.
Brand Reputation
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
Marketing
Some Industry Experts Think 'Traditional Marketers Are Screwed.' Here's How to Prove Them Wrong.
Businesses of every size need to foster individual consumer relationships.
Facebook
Facebook's Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?
If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.