Co-Founder and CEO of Vivoom Inc.
Katherine is the CEO and co-founder of Vivoom and a preeminent thought leader on peer marketing. She's spent her career at the intersection of media, advertising, and technology first in equity research at Goldman Sachs, then as co-founder of in-game advertising firm Massive Inc (acquired by Microsoft). She's the author and inventor of half a dozen technical patents and was named as one of Mobile Marketer's Mobile Women to Watch 2017 and featured in The New York Times’ weekly “Corner Office” column and in Adam Bryant’s book Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation.
Peer marketing in this climate of global disruption.
Putting all of your marketing eggs in the social media basket is a dangerous game.
It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
Businesses of every size need to foster individual consumer relationships.
If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.