Lauren Ventura
Lauren Ventura has been researching persuasion, reasoning and its effects on users, customers and everyone else since her graduate school days. She currently works at a UX design agency, DigitalTelepathy, as their in-house copywriter.
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The Power of Persuasion: Using Brain Science to Get Users to Act
Here is how to use data for your web design and user experience to get people to buy your product.
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