Lon Safko is a professional speaker and coach to large companies on harnessing innovative thinking and social-media strategies. He lives in Gilbert, Ariz., and is the author of The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Your Marketing (McGraw-Hill, 2012).
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Finance
How Much Did That New Customer Cost You?
Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.