![](https://assets.entrepreneur.com/content/1x1/300/lon-safko.jpg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Lon Safko
Bio
Lon Safko is a professional speaker and coach to large companies on harnessing innovative thinking and social-media strategies. He lives in Gilbert, Ariz., and is the author of The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Your Marketing (McGraw-Hill, 2012).
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
How Much Did That New Customer Cost You?
Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
More Authors You Might Like
-
Carl Stoffers
Senior Business Editor
-
Jacqueline Whitmore
Author, Business Etiquette Expert and Founder of The Protocol School of Palm Beach
-
Rakesh Soni
CEO of LoginRadius
-
Artis Rozentals
CEO of DeskTime
-
Emily Rella
Senior News Writer
-
Slava Bogdan
СEO & co-founder of Flowwow
-
Ben Angel
Entrepreneur Network Contributor
-
Emily Washcovick
Small Business Expert at Yelp