
Lon Safko
Lon Safko is a professional speaker and coach to large companies on harnessing innovative thinking and social-media strategies. He lives in Gilbert, Ariz., and is the author of The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Your Marketing (McGraw-Hill, 2012).
Latest
How Much Did That New Customer Cost You?
Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
More Authors You Might Like
-
Satyen Raja
CEO & Founder, WarriorSage Trainings
-
Matthew Berman
President of Emerald Digital & Ember Networks
-
Larry Guess
Director of business succession planning at Plancorp
-
Aytekin Tank
Entrepreneur; Founder and CEO, Jotform
-
Martin Zwilling
Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.
-
Emily Rella
Senior News Writer
-
Cheryl Snapp Conner
CEO of SnappConner PR
-
Jonny Caplan
CEO of Tech Talk Media & Impossible Media