Luke Lappala

Guest Writer

Director of Communications of SCOTTeVEST

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Luke Lappala is the Director of Communications of SCOTTeVEST, where he manages national media relations campaigns and brand messaging for the Ketchum, ID-based clothing company. He graduated from Washington State University (go Cougs!) and worked at a boutique tech PR firm for the last four years in his hometown of Seattle, WA before moving to Sun Valley in 2016.

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You Just Got a Bad Media Review. Now, What?

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You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.

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