President & CEO, BannerView.com
Mark Cenicola is the president and CEO of BannerView.com, developers of BannerOS, the software that helps companies turn their websites into more powerful business tools. He is also the author of the book The Banner Brand – Small Business Success Comes from a Banner Brand – Build it on a Budget.
The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations.
Eventually, a competitor will come and beat you at your own game. Provide your own internal disruptions to stay relevant.