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This Strategy Could Be the Solution to Future-Proofing Beloved Sports Teams
Accelerate growth in the future by using revenue generated today, both on and off the field.
Matthew Baxter served as CMO on the board of Liverpool FC and was responsible for developing and monetizing a successful digital transformation. He was previously president of Dugout, the leading football content and media business. In 2020 he co-founded and became managing director of Stellwagen Ventures.
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