Michael R. Solomon

Michael R. Solomon

Guest Writer
Professor of Marketing at the Haub School of Business at Saint Joseph’s University

About Michael R. Solomon

As a professor of marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia and an industry consultant, Michael R. Solomon combines cutting-edge academic theory with actionable real-world strategies. He is also the author of several leading textbooks on marketing, consumer behavior, advertising and social media, and he has helped many companies to become more consumer-centric. 

More From Michael R. Solomon

Product Development

Sell More Products by Letting Your Customers Design Them for You

The wall between producers and consumers is crumbling -- and your business could profit.