About Michael R. Solomon
Michael Solomon is a global consumer behavior expert, and the author of The New Chameleon: How To Connect With Consumers Who Defy Categorization, published by Kogan Page.
More From Michael R. Solomon
Consumer Psychology
Meet The Consumer Chameleon: Don't Categorize Your Customers; Understand Them
There's a bit of a marketing revolution afoot. That revolution requires marketers to revisit the cages they've erected over many years.