Michael R. Solomon

Michael R. Solomon

Global consumer behavior expert and author

Michael Solomon is a global consumer behavior expert, and the author of The New Chameleon: How To Connect With Consumers Who Defy Categorization, published by Kogan Page.

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Consumer psychology

Meet The Consumer Chameleon: Don't Categorize Your Customers; Understand Them

There's a bit of a marketing revolution afoot. That revolution requires marketers to revisit the cages they've erected over many years.

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