Michael R. Solomon

Michael R. Solomon

Global consumer behavior expert and author

About Michael R. Solomon

Michael Solomon is a global consumer behavior expert, and the author of The New Chameleon: How To Connect With Consumers Who Defy Categorization, published by Kogan Page.

More From Michael R. Solomon

Consumer Psychology

Meet The Consumer Chameleon: Don't Categorize Your Customers; Understand Them

There's a bit of a marketing revolution afoot. That revolution requires marketers to revisit the cages they've erected over many years.