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Mike Watson

Mike Watson

Guest Writer / Vice President of Product Strategy, Cree

As vice president of product strategy, Mike Watson oversees Durham, N.C,-based Cree’s corporate communications, brand development and web and social-media channels. He also leads initiatives for its LED bulb. 

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Take Precautions on the Alluring, Sexy and Mysterious Path of Innovation

Creating the right mindset, understanding the reality of invention, double-checking your ego and developing a sense of timing will help you move from having a worthy thought to fulfilling its promise....
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4 Ways to Motivate Your Staff to Take Big Risks

Actively encourage risk taking within your company by using core values, positive pressure, hiring processes and storytelling.