Neha Kulwal

Neha Kulwal

Country manager, Admitad India

More From Neha Kulwal

Social Media

YouTuber 2.0: Now Is the Time to Have a Deep Look at the Cost-per-Action Model

Assessing the COVID-19 crisis to prevail, and envisioning a slow return in terms of profit, there are Vloggers who have resorted to the Cost-per-Action (CPA) model, to earn revenues. Since brands have slowed-down spending on marketing budgets, the cost per action model seems to be an effective marketing channel
Coronavirus

New Mediums Emerging As Dark Horses During COVID-19

In the current situation, it is imperative for advertisers and publishers to understand changes in consumer habit and make strategies accordingly
Digital Marketing

5 Digital Marketing Tips That Brands Can Use to Drive Sales

There is no right or wrong marketing technique, just ones that work well for your brand and ones that don't
Artificial Intelligence

Optimising the M-commerce Value Chain Through Artificial Intelligence

With mobile rapidly becoming the device of choice to access and consume services, content, and information online, brands are capitalizing on this shift by investing in mobile marketing strategies
Cashbacks

Cashback and Coupons: The Future Growth Driver of the E-Commerce Space in India?

The benefits of affiliate marketing are not restricted to e-commerce platforms alone, online publishers also reap significant dividends by associating with top affiliate networks
Technology

Make Tech(nology), Not a Fraud!

Brands should adjust the tracking code depending on what model of attribution they use, attribution time is but one of the parameters you have to control
Lifestyle

#7 Tips For Women-Entrepreneurs in India: How to Balance Work and Personal Life in Today's Reality?

When they told us to choose between our career and family, we chose both
Leadership

Entrepreneurial Skills Required in Today's Women CEOs

The executive decisions made by a successful CEO are free from the gender identity
Influencer Marketing

Why Influencers Are the New Platforms for Affiliate Wave

The influencer marketing industry globally will be a $5-10 billion market by 2020