Nick Platonenko

CEO of VlogBox

Nick Platonenko is chief executive officer at VlogBox with a demonstrated history of working in marketing and advertising fields. A senior advisor at a series of successful adtech projects, he believes in the power of quality, innovation and analysis.

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Business News

Where is Video Advertising Heading?

Going further into 2022 and looking forward to 2023, we can expect to see these key developments in AdTech and Connected TV in particular.


This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It's Here to Stay

Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.


Esta estrategia que a menudo se pasa por alto es en realidad un avance publicitario, y está aquí para quedarse

Una mejor tasa de visualización, una capacidad única para llegar a compradores jóvenes e influyentes y una verdadera precisión son solo algunas de sus ventajas.

Growing a Business

How Travel Brands Must Deal With Reimagined Audience Archetypes

The major problem for travel brands remains a frequent discrepancy between what the customer persona used to be and what it became during the pandemic.

Estrategias de crecimiento

Cómo las marcas de viajes deben lidiar con los arquetipos de audiencia reinventados

El principal problema para las marcas de viajes sigue siendo una discrepancia frecuente entre lo que solía ser la personalidad del cliente y en lo que se convirtió durante la pandemia.


From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022

Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?

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