Nick Platonenko

Nick Platonenko

CEO of VlogBox

Nick Platonenko is chief executive officer at VlogBox with a demonstrated history of working in marketing and advertising fields. A senior advisor at a series of successful adtech projects, he believes in the power of quality, innovation and analysis.

Follow Nick Platonenko on Social


Where is Video Advertising Heading?

Going further into 2022 and looking forward to 2023, we can expect to see these key developments in AdTech and Connected TV in particular.

This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It's Here to Stay

Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.

How Travel Brands Must Deal With Reimagined Audience Archetypes

The major problem for travel brands remains a frequent discrepancy between what the customer persona used to be and what it became during the pandemic.

From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022

Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?

The Battle Between TV-Streaming Giants Continues, But Consumers Are the Real Victors

Major streaming services via Netflix, Amazon, Disney and Apple continue to compete for subscribers. Here's what that means for you.

More Authors You Might Like