About Nir Eyal
Nir Eyal writes about the intersection of psychology, technology and business at NirAndFar.com. He is the author of Hooked: How to Build Habit-Forming Products. For more insights into how products change behavior, join his free newsletter and receive the first chapter of his book.
More From Nir Eyal
Technology
Who Is Keeping You Addicted to Technology?
There are four parties conspiring to keep you connected and they may not be whom you'd expect.
Happiness
This One Ritual Made Me So Much Happier
A lack of close friendships may be hazardous to your health.
Distractions
Tips for Clearing Your Computer of Focus-Draining Distraction
Here is how to finally create a distraction-free desktop, so you can focus and get your best work done.
Innovation Now
Human + A.I. = Your Business Future
A wave of startups are part of a new trend that promises to radically simplify our lives by making it harder to determine whether we're communicating with a person or computer code.
Trends
Why 'Assistant-As-App' Might Be the Next Big Tech Trend
A host of new app services use ordinary conversations to help people do extraordinary things.
Psychology
People Don't Want Something Truly New, They Want the Familiar Done Differently.
If your new product or service isn't gaining traction, ask yourself, 'What's my California Roll?'
Consumer Psychology
4 Ways to Use Psychology to Win Your Competition's Customers
Bringing a better product to market gets you nowhere until customers are in the habit of using it.