Nir Eyal

Nir Eyal

Author and speaker
Nir Eyal writes about the intersection of psychology, technology and business at NirAndFar.com. He is the author of Hooked: How to Build Habit-Forming Products. For more insights into how products change behavior, join his free newsletter and receive the first chapter of his book.

More From Nir Eyal

Technology

Who Is Keeping You Addicted to Technology?

There are four parties conspiring to keep you connected and they may not be whom you'd expect.
Happiness

This One Ritual Made Me So Much Happier

A lack of close friendships may be hazardous to your health.
Distractions

Tips for Clearing Your Computer of Focus-Draining Distraction

Here is how to finally create a distraction-free desktop, so you can focus and get your best work done.
Artificial Intelligence

Human + A.I. = Your Business Future

A wave of startups are part of a new trend that promises to radically simplify our lives by making it harder to determine whether we're communicating with a person or computer code.
Trends

Why 'Assistant-As-App' Might Be the Next Big Tech Trend

A host of new app services use ordinary conversations to help people do extraordinary things.
Psychology

People Don't Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn't gaining traction, ask yourself, 'What's my California Roll?'
Consumer Psychology

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.
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