Paul Ford is the vice president of product and marketing at SendGrid, a leading email-delivery platform. SendGrid delivers over 15 billion customer-engagement emails each month for online customers such as Pinterest, Spotify, Uber and FourSquare as well as many traditional enterprise customers.
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'Mine is bigger than yours' is simply not the way to go.
Businesses should consider the following tips for what it can and should do to improve the odds of its holiday emails being opened and clicked on.