Punit Dhillon is the co-founder and CEO of OncoSec Medical, a San Diego-based biotech company developing treatments for advanced-stage skin cancer. This year, the company reallocated its marketing budget to create Cancer Positive, an online community for those affected by cancer that inspires and encourages a positive state of mind.
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For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.