About Rebecca Horan
Rebecca Horan is the owner of Rebecca Horan Consulting and Plot Twist Brand Strategy. She has spent more than 20 years working with both established brands and emerging voices to claim their place in the market by occupying more space in the hearts and minds of their ideal customers.
More From Rebecca Horan
emotional marketing
How Brands Get People to Care. And How Yours Can, Too.
You know all those Subaru commercials starring, um, dogs? There's a good reason for that.
Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging
For female entrepreneurs, bragging can be a struggle. Here's how to get past that roadblock -- in a comfortable way.
What to Do When Ambition and Motherhood Feel Like a Zero-Sum Game
For many professional women, the choice between returning to work full-time or staying home full-time can be complicated. Here are some suggestions to keep it from feeling like a no-win proposition.
Branding
The First Thing You Should Do When Building Your Brand (Hint: It Isn't Pick Out a Logo)
The best way to build your brand is to start from the inside out.