Rebecca Horan

Founder and Brand Strategist

Rebecca Horan is the owner of Rebecca Horan Consulting, a brand strategy consultancy. She has spent more than 20 years helping established brands and emerging voices to claim their place in the market and forge a meaningful and lasting connection with their ideal customers, clients and students.

Latest

Marketing

How Brands Get People to Care. And How Yours Can, Too.

You know all those Subaru commercials starring, um, dogs? There's a good reason for that.

Thought Leaders

Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging

For female entrepreneurs, bragging can be a struggle. Here's how to get past that roadblock -- in a comfortable way.

Thought Leaders

What to Do When Ambition and Motherhood Feel Like a Zero-Sum Game

For many professional women, the choice between returning to work full-time or staying home full-time can be complicated. Here are some suggestions to keep it from feeling like a no-win proposition.

Branding

The First Thing You Should Do When Building Your Brand (Hint: It Isn't Pick Out a Logo)

The best way to build your brand is to start from the inside out.

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