About Rebecca Horan
Rebecca Horan is the owner of Rebecca Horan Consulting and Plot Twist Brand Strategy. She has spent more than 20 years working with both established brands and emerging voices to claim their place in the market by occupying more space in the hearts and minds of their ideal customers.
More From Rebecca Horan
You know all those Subaru commercials starring, um, dogs? There's a good reason for that.
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The best way to build your brand is to start from the inside out.