Richard Shaffer
Guest Writer
/ Senior Vice President, Growth Markets and Enrollment Center at Colonial Life
Richard Shaffer is the SVP of growth markets and the enrollment center at Colonial Life. He leads strategy development and program and service support for Colonial Life’s large account and public sector markets, as well as a center of excellence responsible for setting enrollment strategy.
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Knowing your workforce demographic -- including what they appreciate and need -- is vital to recruiting and retaining talent across a workplace that can now employ up to five generations.
