Entrepreneur Leadership Network Contributor
EVP of Marketing, Tallwave
Robert Wallace is executive vice president of marketing at Tallwave, where he leverages his entrepreneurial and strategic marketing expertise to develop and implement Lean Startup strategies for Tallwave early-stage ventures. He has more than a decade of startup and client-side experience developing growth strategies, positioning companies, and bringing products to market.
When your team has shared values you worry less about them leaving for more money somewhere else.
Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
The most important asset your business can have is customers who've connected with your narrative.