Roger Cusa
Guest Writer /
International Marketing Executive and author of Reinventing the Egg
Roger Cusa is an international marketing executive and author of the book Reinventing the Egg -- To Win the Game is to Change It. Cusa believes the key to growing and innovating successful businesses isn’t about incremental ideas or doing something slightly better; it’s about reinvention.
Innovation
How to Avoid Getting Fooled By Trends
These three common misinterpretations can lead to false hopes and product failures in the healthy and wellness industry and beyond.
