About Roger Cusa
Roger Cusa is an international marketing executive and author of the book Reinventing the Egg -- To Win the Game is to Change It. Cusa believes the key to growing and innovating successful businesses isn’t about incremental ideas or doing something slightly better; it’s about reinvention.
More From Roger Cusa
Ready For Anything
11 Entrepreneurs Who Deserve Their Own Hollywood Movies
These founders' stories are anything but ordinary
Innovation
How to Avoid Getting Fooled By Trends
These three common misinterpretations can lead to false hopes and product failures in the healthy and wellness industry and beyond.