Roger Cusa

Roger Cusa

Guest Writer / International Marketing Executive and author of Reinventing the Egg

Roger Cusa is an international marketing executive and author of the book Reinventing the Egg -- To Win the Game is to Change It. Cusa believes the key to growing and innovating successful businesses isn’t about incremental ideas or doing something slightly better; it’s about reinvention. 

Innovation

How to Avoid Getting Fooled By Trends

These three common misinterpretations can lead to false hopes and product failures in the healthy and wellness industry and beyond.
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