Roger L. Brooks

The average household in the United States is enrolled in 14 loyalty programs, ranging from grocery stores and gas stations to airlines and hotels* - is your company getting their business?

A marketing and business development strategy behind some of today's most popular companies, customer loyalty is increasingly becoming top of mind for cost-conscious consumers. Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps.
Brooks covers:

• A comprehensive 6-point initial launch plan
• Strategy essentials including employee and company introductions to loyalty
• Incorporating loyalty initiatives into your marketing plans and budgets
• How to create WOW factors to set your business apart from your competitors
• The best practices and proven techniques from more than 12 customer loyalty leaders, including:
  • Chase
  • JetBlue
  • Verizon
  • Subway
  • Starbucks
  • Nordstrom
  • Wegmans
  • T.G.I. Friday's
  • CVS/pharmacy
  • Bank of Montreal
  • Saks Fifth Avenue
  • Mens' Wearhouse

Plus, get additional resources at thepowerofloyalty.com Ultimately, as you customize your own program, you'll win long-term loyalty, create increased spending and generate greater profits!

*The 2009 Colloquy Loyalty Marketing Census