Roger L. Brooks

Roger L. Brooks is the author of The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy. He can be reached at (607) 584-5109 or at author@thepowerofloyalty.com.

Latest

Growing a Business

Four Steps to Launching a Loyalty Program

Structured programs can help you grow your business, retain customers and trump the competition.

Marketing

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program

Marketing

The Art of Feel-Good Loyalty Incentives

Reward your customers -- they'll reward you with repeat business.

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