Roger L. Brooks
Roger L. Brooks is the author of The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy. He can be reached at (607) 584-5109 or at author@thepowerofloyalty.com.
Growth Strategies
Four Steps to Launching a Loyalty Program
Structured programs can help you grow your business, retain customers and trump the competition.
Marketing Bootcamp
Loyalty Marketing in Action
What you can learn from Neiman Marcus' loyalty program
Marketing
The Art of Feel-Good Loyalty Incentives
Reward your customers -- they'll reward you with repeat business.