Roger L. Brooks

Roger L. Brooks is the author of The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy. He can be reached at (607) 584-5109 or at author@thepowerofloyalty.com.

Growth Strategies

Four Steps to Launching a Loyalty Program

Structured programs can help you grow your business, retain customers and trump the competition.

2010-12-10 00:00:00

Marketing

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program

2010-08-19 00:00:00

Marketing

The Art of Feel-Good Loyalty Incentives

Reward your customers -- they'll reward you with repeat business.

2010-07-08 00:00:00

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Roger L. Brooks

Four Steps to Launching a Loyalty Program

Loyalty Marketing in Action

The Art of Feel-Good Loyalty Incentives

Stay Informed. Be Inspired.