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Roger L. Brooks

Roger L. Brooks is the author of The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy. He can be reached at (607) 584-5109 or at author@thepowerofloyalty.com.

Four Steps to Launching a Loyalty Program
Growth Strategies

Four Steps to Launching a Loyalty Program

Structured programs can help you grow your business, retain customers and trump the competition.
Roger L. Brooks
4 min read
Loyalty Marketing in Action
Marketing

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program
Roger L. Brooks
5 min read
The Art of Feel-Good Loyalty Incentives
Marketing

The Art of Feel-Good Loyalty Incentives

Reward your customers -- they'll reward you with repeat business.
Roger L. Brooks
5 min read