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President and Co-founder, Enventys Partners
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Crowdfunding may well not be the best route software, mobile app or idea arenas. If your product is about Ruth Bader Ginsburg, you'll do well.
There are plenty of Cinderella stories but also just as many cautionary tales out there. How to make yours the former, not the latter.
Your disruptive 'next big thing' won't shoot to stardom because of luck but because you understood the external risks and made the decision to put yourself in luck's path.
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