About Shannon Byrne
Based in New York, Shannon Byrne is the chief content officer for CloudPeeps, where she crafts words, creates strategies, and recruits loyal brand advocates. Previously, she served as the content and PR manager for Mention.
More From Shannon Byrne
Content Marketing
35 Tools and Strategies to Push Your Ideas Further
Sometimes when you get a good content idea, you can feel it. Other times, the idea isn't quite so clear. These tools can get you moving in the right direction.
Twitter
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.