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Sona Jepsen

Sona Jepsen

Guest Writer / Global Head of Sales Enablement at Fidelity National Information Services (FIS)

Sona Jepsen is the global head of sales enablement at Fidelity National Information Services (FIS). Her team empowers FIS’s global sales teams with sales content, strategic insights and world-class learning and development opportunities.

More From Sona Jepsen

Customer Loyalty

How Do You Get Your Customers to Advocate for You?

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here's a four-step push to get customers spreading the word.
Increasing Conversions

3 Tips for Turning Your Buyer's Journey Into a Reliable Conversion

Brands that provide customers with high-quality research materials before those customers make a purchase are more likely to win their trust.
Workplace Diversity

Paying Lip Service to Diversity Doesn't Work -- Here's What Does

You've heard of a "sales funnel." But what about a "recruitment funnel"? It can help you make "diversity" much more than just a buzzword.
B2B Sales

How You Can Stay Human in a World of Digital Selling

By living the day-to-day life of your clients, you can glean insights that are impossible to see from your side of the aisle.
Innovation

4 Practices to Keep Sales Innovation on Track

Federal proposals for cuts to research and development funding mean that companies may have to look inward for solutions.
Workplace Diversity

It's More Than a Seat at the Table: 4 Attributes of an Inclusive Workplace

Most companies, through the guise of measuring diversity, are actually measuring only representation, because they're only counting heads.
Going Global

Going Global? 3 Strategies to Ensure Nothing's 'Lost in Translation'

In one case, women employees from the Middle East were avoiding eye contact -- a case of cultural nuances that could have ended disastrously.
financial literacy month

It's Financial Literacy Month: Increase Your Team's Grasp of Dollars and Sense Issues

Have you ever considered a brown-bag lunch format to help employees deal with one of the biggest stressors we all have in life?
Managing Teams

5 Steps to Building on the Strengths of Your Sales Team

Reward your prospectors and make sure individuals play for the team.
Conflict Management

3 Ways to Use Conflict to Strengthen Your Startup

All the money and endorsements in the world won't guarantee success if you can't manage internal conflicts at work.
Sales Strategies

Forget Your Product: Start Selling 'Solutions' Instead

It's time to shift from pushing products to creating genuine connections with people -- using these four steps.
Consultants and Advisors

Will the 'Real' Business Consultant Please Stand Up?

Becoming a consultant is the easy part. Remaining one is harder.