About Steve Blue
Steve Blue is president and CEO of Miller Ingenuity, where he has blended multiple technologies to transform the 60-year-old manufacturing company into a highly innovative global powerhouse. He is an author, speaker and recognized expert on leading change and showing companies how to double and even quadruple growth.
More From Steve Blue
Rebranding
How to Rebrand With Customer Perceptions in Mind
When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.