Tara-Nicholle Nelson

Founder and CEO of Transformational Consumer Insights

Tara is the Founder and CEO of Transformational Consumer Insights, Inc., a research and strategy consulting firm. TCI helps brands understand, reach and engage Transformational Consumers: people who see life as a series of projects to change their behavior for the healthier, wealthier and wiser.

Latest

Marketing

A Commencement Address for Entrepreneurs, Leaders and Marketers

A marketing expert offers career advice to her younger self.

Culture

What Leaders Can Learn From Black Churches About Keeping Team Members Engaged

If your team members feel that they can't speak out, you've got a problem you've got to fix. Say amen, somebody!

Branding

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.

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