Tyler Lessard

Tyler Lessard

Guest Writer / CMO at Vidyard

Tyler Lessard is the CMO at Vidyard, a provider of video marketing and video analytics solutions for the enterprise.

Content Marketing

How to Use 'Narrowcasting' to Boost Engagement and Conversions

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today's digital marketing world.
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