Tyler Lessard

Tyler Lessard

CMO at Vidyard
Tyler Lessard is the CMO at Vidyard, a provider of video marketing and video analytics solutions for the enterprise.
Marketing Bootcamp

How to Use 'Narrowcasting' to Boost Engagement and Conversions

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today's digital marketing world.