Will Ford
Co-founder and President of PetBox
Will Ford is the co-founder and president of PetBox, a subcription delivery service for your pets.
Business Strategy
Why the Membership Model Makes Sense
The key is to play upon consumers' sense of thrift and the social capital exchanged when telling a friend about a new service.
Investor Relations
The One Simple Tool for Transforming Your Relationship With Investors
Creating a MAP will take no more than an hour of your time every month and will keep the lines of communication open, ensuring relationships with investors remain strong, and ultimately helping early-stage startups succeed.
