Will Ford

Will Ford

Co-founder and President of PetBox
Will Ford is the co-founder and president of PetBox, a subcription delivery service for your pets.
Why the Membership Model Makes Sense
Business Strategy

Why the Membership Model Makes Sense

The key is to play upon consumers' sense of thrift and the social capital exchanged when telling a friend about a new service.
The One Simple Tool for Transforming Your Relationship With Investors
Business Optimization

The One Simple Tool for Transforming Your Relationship With Investors

Creating a MAP will take no more than an hour of your time every month and will keep the lines of communication open, ensuring relationships with investors remain strong, and ultimately helping early-stage startups succeed.