5 Myths About Selling on Amazon Why your ecommerce business should be selling on Amazon, if you're not doing so already

By Christian Martin

Opinions expressed by Entrepreneur contributors are their own.

REUTERS | Rick Wilking

You may have heard that Amazon is expected to reach $100 billion in annual sales within the next two years, but there’s something else you may not have heard: Over 40 percent of merchandise sales are attributed to third-party sellers.

Related: Amazon Rolls Out New Marketplace for Startups

That means that over $40 billion in sales is going to outside merchants. 

Amazon may be the largest Internet retailer in North America, but it’s the merchants who are pocketing the most money. That’s not the only surprise you may learn about the ecommerce behemoth. As marketing manager of AMZ Tracker, I’ve spent countless hours helping Amazon sellers grow their product sales, and I've come across all sorts of misconceptions. So, if you’re interested in getting your own chunk of the Amazon pie, here are five myths about Amazon illustrating that it may not be exactly what you thought:

Amazon is the king of ecommerce websites. Social-media butterflies use Facebook to engage with friends. Internet users search Google for answers to questions. Online shoppers go to Amazon to do one thing: buy.

Given that $100 billion in expected annual sales, Amazon is the king of online markets. It has built-in trust, its buyers' payment information is already saved and Prime members receive two-day shipping on all Prime-eligible orders. So Amazon can’t be beat when it comes to choosing an ecommerce platform to sell on.

If you’re serious about succeeding in ecommerce, chances are you stand to gain by selling on Amazon. 



That selling on Amazon has to be difficult

You may think it’s difficult to switch from fulfilling your own orders to selling on Amazon, but for many merchants, the site actually makes their lives easier. Amazon has streamlined the fulfillment process through its Fulfillment by Amazon program. 

For a small fee, Amazon will handle the majority of fulfillment and customer support tasks, which means zero phone calls, no shipping problems and less hassle for you, the merchant. All you have to do is ship your product, and Amazon wll take care of the rest. 

Related: Amazon Prime Day Highlighted by Disappointment


Jonathan Weiss / Shutterstock.com

That you can’t be successful selling on Amazon today

At our company, we see success stories every month from new sellers; these include multiple success stories of sellers going from zero to five figures a month in just a few weeks' time. 

If you think you’ve missed the boat on selling on Amazon, you’re wrong. The boat is still very much in the harbor, and there’s still time for you to get on board. 


That Amazon is too crowded a market to enter now

It can seem daunting to enter the Amazon world when there are over two million sellers on Amazon, but consider the fact that there are over a billion items sold worldwide by these sellers. There are over 200 million products on Amazon in the United States. The site has 175 million monthly visitors.

So, there's room for everyone to carve out a niche for themselves.

On Cyber Monday alone, Amazon shipped 16 million items from third-party sellers, which was a 50 percent growth rate year-over-year from the year before. Amazon isn't showing signs of slowing down, so it's safe to assume that these numbers are only going to grow for next year's online version of Black Friday.

That you can just 'list your product' and it will be successful

It takes effort to achieve success with a new product on the Amazon platform. If you think you're going to list your product, write a generic description, and watch the sales roll in, you may be in for a rude awakening.

While it's not too late to get in on the Amazon game, that doesn't mean you can skimp on the marketing and optimization.

Listing-optimization is crucial to ranking high in the Amazon search engine. That's the reason AMZ Tracker is growing like crazy -- because sellers know that growing their sales ranking pays healthy dividends, and that software can help them do just that.

The time to get in on the Amazon gold rush is now, and if Amazon's current trajectory keeps up, the next couple of years are going to be good years for third-party merchants.

Related: Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle

Wavy Line
Christian Martin

Sales Training for Coaches and Consultants

Christian Martin is the CEO and lead trainer at ProfitFox.Co, a program that teaches coaches and consultants to build a 6-figure/yr business in 60 days.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Growing a Business

How to Harness the Power of Data Analytics for Business Growth

To thrive in the competitive landscape, entrepreneurs must understand and leverage the power of data analytics.

Latest News

9 Ways to Harness Entrepreneurial Skills in Medicine

Entrepreneurship and medicine may seem like divergent paths, but integrating entrepreneurial skills into medicine can lead to innovative solutions and professional fulfillment.


Boost Morale With a Low-Cost Golf Party Game

Increase employee retention with a fun game of backyard party golf.

Growing a Business

Trendspotting 101 — How to Stay Ahead of the Curve in Your Industry

Learn how to spot and capitalize on emerging trends in your industry with these practical tips.

Business News

California Woman Arrested For $60 Million Postal Service Scam

Lijuan "Angela" Chen faces two charges that each carry a maximum sentence of five years in prison.