5 Simple Ways to Reach Customers When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.

By Brigg Patten

This story originally appeared on PR Daily

Lucas

When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Building the foundation for a strong customer/business relationship comes from mutual trust and respect. The customer is the company's lifeblood, and as such, they expect a brand's ambassador to abide by certain rules.

Below are five rules to follow when establishing good customer relations:

1. Be consistent with the release of information

Consistency in delivery is something many customers seek from a company.

If your public relations team can be consistent with the release of company information, it will assist in captivating the minds of the public more effectively, and gain new interest in whatever product or service your company is selling. Whenever possible, try to release information on a timely basis.

2. Sell differences in the product or service

Think about what makes your client's product or service unique. What purpose does this product or service seek to fulfill? What can this company provide that its competitors cannot?

Considering these factors helps to better sell the customer. Customers are seeking companies that offer unique services. Don't simply copy what similar brands are doing—try to invent something new.

3. Use testimonials to bolster reputation

The best PR device a company can use is word-of-mouth marketing. Though social media is good for the online market, PR pros help organizations reach a live market.

Testimonials are a good way to tap into this market. Reach out to satisfied customers in your audience; perhaps they'd willing to review the company's product in the form of a written testimonial or show up for a live demonstration of the product at a local venue.

4. Know your audience

Having experience with multiple audiences in your chosen market is a big plus when it comes to building customer relationships.

Different markets take well to different strategies—tailoring your marketing efforts to reach various demographics of customers on a familiar level will make the relationships seem more personal. This can establish a trust between the company and its customers. Familiarity often breeds understanding.

5. Make it searchable

Here's an area with which you can have fun—Search Engine Optimization and keywords.

In order to make your organization more searchable on Google, use catchy words and phrases that people are likely to type into search engines when seeking a new product. You can also use trending hashtags on social media sites like Twitter. This helps to give your brand exposure in multiple online areas.

Wavy Line
Brigg Patten

Freelance writer

Brigg Patten is a freelance writer.

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Clayman Countdown" this week.

Science & Technology

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.

Angelina Tsuboi, a full-stack mobile and web developer who also happens to be a pilot, has always been solution-oriented.

Green Entrepreneur

Top Solar Energy Trends To Look Out For in 2023 and Beyond

The new EIA numbers predict an increase in demand for renewable energy — but this increase is generating a lot of pushback.

Growing a Business

A Guide to Visualizing Data in Your Pitch Deck

What separates your pitch deck from the 99% that go in the trash? Learn how to use data visualization to create compelling investment decks that secure investments to get your business off the runway.