📺 Stream EntrepreneurTV for Free 📺

Apple Is Quietly Creating a New Indoor Mapping System The app, called Indoor Survey, uses radio frequency measurements to let the user find their position in a building.

By Steve Dent

entrepreneur daily

This story originally appeared on Engadget

Apple
3rd St. Promenade Santa Monica

Apple has discreetly released an RF-based interior positioning app called Indoor Survey, as spotted by developer Steve Troughton-Smith. It appeared recently on the App Store, and the description says you can "drop 'points' on a map within the Survey App [to] indicate your position within the venue as you walk through. As you do so, the Indoor Survey App measures the radio frequency (RF) signal data and combines it with an iPhone's sensor data." That lets you find your position inside a mall, arena or other venue "without the need to install special hardware," according to Apple.

The app appears to be the fruit of Apple's $20 million purchase of WiFiSlam back in 2013. That technology also used WiFi signals to detect your location within a building. Apple also added features last year that enable developers to get indoor positioning data from from M7 motion sensors on recent iPhones. As other Twitter users pointed out, Indoor Survey may be a way for business users to funnel data to Apple's MapsConnect, an app that lets businesses "add or correct information to help your customers find you in Apple Maps."

Indoor Survey is hidden from the App Store search, and is only available via a direct link. However, it's shown as version 1.0, and available for iPhone, iPad and iPod touch devices. We've reached out to Apple for more info.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

This Is the Overlooked Partnership You Need to Overhaul Your Growth Strategy

One beneficial relationship could make the difference when it comes to engaging more customers and lifting your company to new heights.

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

How New Businesses Can Create a Content Marketing Strategy

Follow these steps to develop and execute an effective content marketing plan for your business.