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The Importance of Meeting in Person

If you rely solely on the phone and e-mail to build business relationships, you're missing the boat. Learn why "face time" is critical to your success.

By Barry Farber

Opinions expressed by Entrepreneur contributors are their own.

Don't get me wrong-I love technology. I'm thrilled every time I can say to someone, "If you want to know more about me and what I do, go to my Web site." I save the time and money of having to mail out packets of information, and potential customers get to immediately evaluate what I have to offer.

However, there are times when nothing takes the place of a face-to-face meeting. The benefits of meeting in person are many, including:

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