Get All Access for $5/mo

Dior Just Launched an Expensive Skincare Line for Some Very Unexpected Consumers — Who Won't Even Be Footing the Bill The luxury brand is targeting a market that's expected to grow beyond $20 billion by 2031.

By Amanda Breen

Key Takeaways

  • Dior has released a new skincare line called Baby Dior, specifically designed for infants.
  • The collection includes a scented water, moisturizer, face and body foam, and cleaning water.

Dior, the luxury fashion, fragrance and accessories brand well-known for its designer products, is targeting an unexpected demographic now.

The brand recently unveiled its new skincare line, Baby Dior, which offers a complete skincare experience — for infants. The launch is a "reimagination" of its original perfume line for little ones, which debuted in 1970, per a press release obtained by People.

Related: How Kylie Jenner Built One of the Fastest-Growing Beauty Brands Ever

The Baby Dior collection boasts four products, according to the outlet.

"Bonne Étoile" is a $230 scented water featuring notes of pear, wild rose and white musk; "Le Lait Très Tendre" is a $115 pear-scented face and body moisturizer; "La Mousse Très Fondante" is a $95 foam for cleaning the face, body and hair; and "L'eau Très Fraîche" is a $95 cleaning water "composed of 98% natural-origin ingredients and infused with mallow flower extract."

Parents worldwide are increasingly interested in giving their children a taste of luxury: The baby skincare market is expected to gain a valuation of $20.3 billion by 2031, according to a report by Transparency Market Research.

Speaking about the inspiration behind reviving the Baby Dior line, Dior's perfume creation director, Francis Kurkdjian, revealed his admiration for the original baby care products. "Christian Dior evoked his childhood many times as a very happy and joyful period of his life," he told Women's Wear Daily. "The scent and the baby care line were discontinued, and I was eager to bring it back to life as a tribute."

After collaborating with Baby Dior's artistic director, Cordelia de Castellane, Kurkdjian realized they both shared a vision of revitalizing the collection — and the new Baby Dior line was born.

Related: Mom and Baby Care Brand Mother Sparsh in Talks to Raise Series A Round

The Baby Dior products are currently available for purchase online and at select Baby Dior and Parfums Christian Dior boutiques.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Marketing

He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 23. Here's This Gen Z Marketing Expert's Next Big Move.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.