Get All Access for $5/mo

DirecTV Issuing Credits to Customers as Disney Channels Go Dark. Here's How to Collect. DirecTV is giving $20 credits to customers.

By Erin Davis

Key Takeaways

  • DirecTV's nearly 11 million subscribers lost access to Disney-owned channels Sunday including ESPN and ABC following a breakdown in contract negotiations.
  • The blackout occurred before key sports events, impacting viewership of college football and the U.S. Open tennis tournament.
  • The contention highlights the ongoing struggle between traditional cable providers and broadcasters, as consumers shift to streaming services.

Around 4 p.m. PST Sunday, a blackout of Walt Disney Co.-owned channels on DirecTV affected nearly 11 million homes.

This included ESPN and ABC, stations airing highly-anticipated sporting events, including a major college football matchup and primetime at the U.S. Open tennis tournament. The blackout came after weeks of back-and-forth negotiations regarding the fees Disney requires to host its content on DirecTV's platforms ended in a stalemate, per the Los Angeles Times.

On Sunday evening, the companies issued dueling statements blaming the other.

DirecTV's Chief Content Officer, Rob Thun, said that Disney was chasing profits.

"They want to continue to chase maximum profits and dominant control at the expense of consumers — making it harder for them to select the shows and sports they want at a reasonable price," Thun said in a statement.

Disney, meanwhile, issued a statement from Dana Walden and Alan Bergman, co-chairmen of Disney Entertainment, and Jimmy Pitaro, chairman of ESPN urging DirecTV to "do what's in the best interest of their customers and finalize a deal that would immediately restore our programming."

Related: NFL 'Sunday Ticket' Is Headed to Bars, Restaurants and Casinos on a New Streaming Platform

The statement said DirecTV is "undervaluing" its content.

"DirecTV chose to deny millions of subscribers access to our content just as we head into the final week of the US Open and gear up for college football and the opening of the NFL season," the statement read. "While we're open to offering DirecTV flexibility and terms which we've extended to other distributors, we will not enter into an agreement that undervalues our portfolio of television channels and programs."

How to Get DirecTV's $20 credit

Customers must visit https://www.directv.com/tvpromise/ and fill out the needed fields (location, service, etc.). The credit could appear in two separate billing cycles, per the website.

The duration of the blackout is uncertain; however, a previous dispute with Charter Communications resulted in a 12-day channel suspension.

Erin Davis

Entrepreneur Staff

Freelance Writer

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

Why Businesses Are Relying on Automation to Survive the Labor Crisis

Robots are revolutionizing industries by addressing labor shortages and enhancing efficiency, while businesses navigate challenges like workforce adaptation and high implementation costs.

Green Entrepreneur®

How Global Business Leaders Can Build a Sustainable Supply Chain

Businesses can build sustainable supply chains by leveraging technology to reduce environmental impact, optimize resources and track emissions while balancing operational efficiency and sustainability goals.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Celebrity Entrepreneurs

The Pep Talk From Mickey Mouse We All Need to Hear, Compliments of Chris Diamantopoulos

Chris Diamantopoulos, the star of "The Sticky," "Red Notice" and the voice of Mickey Mouse, gets real about resilience, chasing dreams, and his desperate wish for a normal hobby.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.