Editor's Note: Lessons Learned, Opportunities Created Entrepreneur Magazine's Editor-in-Chief Amy Cosper reflects on 2011 as a turning-point year.
By Amy Cosper •
Opinions expressed by Entrepreneur contributors are their own.
When historians reflect on the year A.D. 2011, it will be with mixed emotions. Depending on your perspective, it was a year replete with innovation, creativity and opportunity, but also a year of recession, high unemployment and low confidence. The dichotomy of the year and the emotions it triggers are telling signs that we are at a turning point--a near breaking point, really. Not only in our economy, but also in the way we approach our future.
And that future is looking far more entrepreneurial than corporate these days. That is certain.
The year 2011 will most likely be remembered as the year social media found its voice and discovered its power. The new relationship between brands and customers will forever be changed. Customers are now active participants in companies, brands, funding and collaboration. Imagine this: For the first time in history customers are influencing company strategy--arm-in-arm with CEOs.
