Keep 'Em Coming Using follow-up to generate repeat business

Dec 17, 2002

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Effective follow-up begins immediately after the sale when youcall the customer to say "thank you" and find out if heor she is pleased with your product or service. Beyond this, thereare several effective ways you can follow up to ensure yourbusiness is always on the customer's mind.

For example, let customers know what you are doing for them.This can be in the form of a newsletter mailed to existingcustomers, or it can be more informal, such as a phone call.Whatever method you use, the key is to dramatically point out tocustomers the excellent service you are giving them.

Excerpted from Grow Your Business

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