How to Know When It's Time to Walk Away Starting a business takes passion -- and often a reality check. Here's how to know when moving on might be the best thing for your business.

By Adam Toren

entrepreneur daily

How to Know When It's Time to Walk Away"You know the saying: If you can't be a good example, at least serve as a warning to others. Consider this exhibit A for knowing when to walk away.

My friend's grandfather had dreamt of starting his own company for literally half a century. Ideas that were creative and ahead of their time when he conceived them are now sadly and severely out of date. He's lost his wife, his home, his career and his financial security to this dream. Yet he still won't let it go.

Over the years, he's changed his pitch, his approach and his list of potential contacts, but he still hasn't raised a dime or sold much of anything. Now in his 70s, he's still pitching his tired ideas to whoever will listen, all while spending his minimal disposable income on postage and copying costs.

I know what you're thinking: This can't ever happen to me. Right? You've poured your heart and soul, your time, your money and more into your business, so it simply must succeed. While that's nice to say, it's not always true. The more you're able to realize that success can come and go, the better positioned you'll be to take advantage of other, more promising opportunities.

Here's how to know when to say when:

  • Are you the only one who still believes in your business? Sometimes the smartest people can have a blind spot when it comes to their own vision. Like that girl or boyfriend that all of your family and friends didn't like -- it may be time to get a clue.
  • Are the competitors actually better? One idea my friend's grandfather had for a business consisted of wrapping a belt around a person's waist to allow him to swim laps in a small pool. Well, there's now a small pool with a natural current you can set to whatever speed you want to swim forward without actually moving. Most people would choose that over wearing a belt in the water, but he still thinks his idea is better. He's wrong.
  • How often have you landed a second meeting? If your days are spent contacting new people to invest or buy but you never get past that initial meeting, chances are you're not offering something worth a second look. Yes, we've all heard those stories about the concept of copying being rejected by Polaroid, and the initial dismissal of Post-its, but those stories are rare. If you've been going to first meeting after first meeting with no success, either change or quit.
  • Are you hitting a wall? You've heard the definition of insanity: Doing the same thing over and over and expecting different results. If you've run out of approaches, ideas or directions, maybe the basic concept is just unworkable.

We have a tendency to admire persistence and belittle a quitter. Don't think that way. Ask yourself, "Is this the last good idea I'm ever going to have?" Sometimes success is about letting go of your current dream so that you have room for others.

Adam Toren

Serial entrepreneur, mentor, advisor and co-founder of YoungEntrepreneur.com

Adam Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Matthew, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Phoenix, Ariz.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Marketing

4 Ways Brands Can Educate Their Customers and Win Hearts

Brands should consider adopting these fresh, interactive ways of reaching out to stand out in the digital crowd.

Business Solutions

This Week Only: Switch to Windows 11 Pro for Just $32

Upgrade to Windows 11 Pro and save an extra 20%.

Growing a Business

Free Webinar | March 27: SheHacks Success: Unveiling Growth Practices for Female Entrepreneurs

Join our webinar on March 27th as our experts unveil empowering secrets that will allow you to lead with confidence in the competitive entrepreneurial world. Register now!

Leadership

3 Ways to Succeed in the Rapidly Changing AI Landscape

The AI industry is growing faster than ever, yet with great growth comes great responsibility.

Starting a Business

How Giving Your Time and Resources to Others Can Unlock Opportunity and Wealth

On this episode of "The Jeff Fenster Show," Jeff and his guest Roland Frasier delve into building relationships, adding value, and seizing opportunities in business.

Business Solutions

Save Nearly $200 on Microsoft Office 2021 for Mac or Windows

Enhance your productivity with a Microsoft Office licenses for either Mac or Windows.