Get All Access for $5/mo

Kate Upton Returns as the Face of Sports Illustrated's Swimsuit Franchise The annual swimsuit edition embraces body and age diversity.

By Dan Bova

@SINow

Supermodel Kate Upton made to the cover of the Sports Illustrated Swimsuit for the third time. And in keeping with the number 3, for the first time in its history, SI released three national covers.

The theme of this year's edition is diversity, with the tagline: "Every body, Every age, Every beautiful."

To that end, the issue features 63-year-old Christie Brinkley with her daughters, model Mia Kang, who has a masters in finance and is a muy Thai fighter, tennis star Serena Williams and gold medal gymnasts Aly Raisman and Simone Biles.

Last year we took a look at SI models who used this platform to launch their personal brand and create a lot of personal wealth. Take a look:
Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia Zone, Road & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf. 

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

By Jacqueline Whitmore
Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren
Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

By Vasily Voropaev
Growing a Business

You Need an Advisory Team More Than Ever. Here's Why — and How to Run One Effectively.

The right advice, particularly in a company's early stages, can be an existential matter: how to surround yourself with the right minds.

By Kalon Gutierrez
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel
Starting a Business

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence

Ross MacKay, founder and original CEO of the plant-based food company Daring Foods and co-founder of performance beverage brand Cadence, shares the strategies that have landed his products in over 40,000 stores nationwide.

By Dan Bova