Kate Upton Returns as the Face of Sports Illustrated's Swimsuit Franchise The annual swimsuit edition embraces body and age diversity.

By Entrepreneur Staff

@SINow

Supermodel Kate Upton made to the cover of the Sports Illustrated Swimsuit for the third time. And in keeping with the number 3, for the first time in its history, SI released three national covers.

The theme of this year's edition is diversity, with the tagline: "Every body, Every age, Every beautiful."

To that end, the issue features 63-year-old Christie Brinkley with her daughters, model Mia Kang, who has a masters in finance and is a muy Thai fighter, tennis star Serena Williams and gold medal gymnasts Aly Raisman and Simone Biles.

Last year we took a look at SI models who used this platform to launch their personal brand and create a lot of personal wealth. Take a look:

Wavy Line
Entrepreneur Staff

Entrepreneur Staff

Editor

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Devices

Take Your Social Media Earning Potential Sky-High With This $79.97 Quadcopter

Get this beginner-friendly drone for a great price for Father's Day.

Growing a Business

Subscribers Exclusive Event: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential

Health & Wellness

Sleep Better, Snore Less, and Stay Cool with This Tech-Packed Pillow, Now $49.99

Let technology help you sleep better with this 8-in-1 cooling pillow.

Leadership

How do You Turn Employees Into Problem-Solvers? Follow This 3-Step Leadership Formula.

As leaders, we need to solve company problems effectively. We often have the urge to fix everything quickly, but is this system of problem-solving really sustainable?