Kate Upton Returns as the Face of Sports Illustrated's Swimsuit Franchise The annual swimsuit edition embraces body and age diversity.

By Dan Bova

@SINow

Supermodel Kate Upton made to the cover of the Sports Illustrated Swimsuit for the third time. And in keeping with the number 3, for the first time in its history, SI released three national covers.

The theme of this year's edition is diversity, with the tagline: "Every body, Every age, Every beautiful."

To that end, the issue features 63-year-old Christie Brinkley with her daughters, model Mia Kang, who has a masters in finance and is a muy Thai fighter, tennis star Serena Williams and gold medal gymnasts Aly Raisman and Simone Biles.

Last year we took a look at SI models who used this platform to launch their personal brand and create a lot of personal wealth. Take a look:

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

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