Customize Your Presentation Build your presentation around the company you're speaking with.

Oct 1, 2001

Share

You'll score higher in a presentation the more you customizeit. That can include personalized handouts or overhead screens. Butgo further. Build your presentation around the company you'respeaking with. Make them forget you're pitching the skill of anoutside company; speak to their concerns and interests,highlighting the ways in which their company will be enhanced bydealing with you. Think them, not us.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

These Married Co-Founders Started a Business With a Name 'Nobody Could Pronounce' — Then Bootstrapped It From Their Garage to 8-Figure Revenue
I Used a 'Lazy Girl Job' to Increase My Income 10x — Here's How You Can Do It Too in 2025
There Are Certain Words That Will Break ChatGPT. I Tried Them — Here's What Happened.
She Started a Side Hustle That Earned More Than $1 Million in Year 1: 'Manifest Your Best Life'
Subway's CEO Steps Down Amid a Major Transition for the Sandwich Giant
How I Turned One Laundromat Into 24 Overlooked Businesses Making Tens of Millions — and You Can, Too

Most Popular

See all

Business News

I Tried Buying a Car on Amazon. Here Are the Pros and Cons.

Amazon Autos just launched, and users can buy a new car online. Here's how it works and what needs to improve.

By Sherin Shibu

Business News

Barbara Corcoran Says the Best Entrepreneurs Are Good at This One Thing

Real estate entrepreneur and investor Barbara Corcoran says a few key traits prove effective when starting a business. Here's her top pick.

By Erin Davis

Starting a Business

Nearly 50% of America's Workforce Has a Secondary Source of Income or Side Hustle. Here Are 7 Steps You Should Take to Create Lasting Value for Yours.

Today's entrepreneurs have the opportunity to generate long-lasting supplementary income if they take these steps.

By Kalon Gutierrez

Franchise

Discover the Low-Risk, High Reward of Owning this Property Restoration Franchise

PuroClean offers multiple revenue streams with services related to water, fire, smoke, mold and biohazard damage.

By Matthew Goldstein

Franchise

McDonald's Announces the Return of the Snack Wrap in 2025 — Here's What to Expect From Its Comeback

The decision comes after years of persistent customer demand for the portable snack, which debuted nearly two decades ago.

By Carl Stoffers

Business News

Alexis Ohanian Says This Is His Best Investment So Far: $10,000 Turned Into More Than $17 Million

Ohanian has backed 40 unicorns, but one investment stands out the most.

By Erin Davis

Customize Your Presentation Build your presentation around the company you're speaking with.

Editor's Pick Red Arrow

Most Popular Red Arrow

I Tried Buying a Car on Amazon. Here Are the Pros and Cons.

Barbara Corcoran Says the Best Entrepreneurs Are Good at This One Thing

Nearly 50% of America's Workforce Has a Secondary Source of Income or Side Hustle. Here Are 7 Steps You Should Take to Create Lasting Value for Yours.

Discover the Low-Risk, High Reward of Owning this Property Restoration Franchise

McDonald's Announces the Return of the Snack Wrap in 2025 — Here's What to Expect From Its Comeback

Alexis Ohanian Says This Is His Best Investment So Far: $10,000 Turned Into More Than $17 Million

Editor's Pick

Most Popular