Intrusive Advertising The secret to getting noticed is to stand out in some way.

You don't penetrate advertising clutter by looking likeeveryone else. You have to find a way to stand out: with anattention-getting headline, an intriguing visual, an eye-catchinggraphic, an attractive design or with the striking use ofcolor.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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