Mrs. Fields to Introduce Cinnamon Rolls and Sticky Buns


Salt Lake City-In October, Mrs. Fields will launch itsinterpretation of two American breakfast classics: the cinnamonroll and the sticky bun.

After 25 years serving up cookies made with real butter andnatural ingredients, Mrs. Fields developed its cinnamon rolls andsticky buns with the same approach, avoiding mass-manufacturingingredients.

"The cinnamon roll and sticky bun are natural additions toour product line," says Frann Wolfe, senior vice president ofmarketing for Mrs. Fields. "Our cookies are established as adistinctive, fresh-from-the-oven luxury food product. But with thechanging times, we wanted to introduce something special that couldexpand our offerings with 'homemade' appeal. We are rollingout the cinnamon rolls and sticky buns with the same attention toquality and detail our customers expect from our cookies."-Mrs. Fields Famous Brands

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