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Steal the Show

Make it a priority to attend the leading trade shows for your industry.

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You can find major trade shows listed in the publicationTradeshow Week, as well as in the leading publication foryour industry. If possible, attend the biggest trade show youcan--it will give you an opportunity to stay in touch with the bestthinkers in the industry. It also pays to exhibit at the best tradeshow you can afford.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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