Steal the Show
Make it a priority to attend the leading trade shows for your industry.
You can find major trade shows listed in the publicationTradeshow Week, as well as in the leading publication foryour industry. If possible, attend the biggest trade show youcan--it will give you an opportunity to stay in touch with the bestthinkers in the industry. It also pays to exhibit at the best tradeshow you can afford.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales
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