Join our Waitlist for Expert Advice!

Think Individuality There's no such thing as appealing to the masses when you consider the total population of America.

Look at the individuality in America. We tend to view the 260million-plus people living in the United States as a mass market.But there are no mass answers anymore. If you take 100 people whohave one foot on a block of ice and the other foot in a fireplace,you can argue that the average person is comfortable. In reality,no one's average. And that goes for all the various segments ofour population, too. Whether you're talking about ethnic,gender, socioeconomic or regional groups, you have to remember thateveryone within those groups is an individual. You've got tostop looking for mass solutions.

One way to do this is to develop a strong database. With thehelp of technology, it's easy to set up a file on everycustomer you have, with numerous fields that indicate what makeseach customer unique. After all, the more information you haveabout your customers, the more powerful your ability to reach themin a customized, personal way. Today's consumer is looking foran island of personalization in a sea of one-size-fits-all.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

You Have One Month Left to Buy a House, According to Barbara Corcoran. Here's Why.

"If you are planning on waiting a year and seeing where interest rates go, you are out of your mind," Corcoran said.

Franchise

The McRib Is Back, But Only at Select McDonald's — Here's Where to Find It

This scarcity is nothing new. In 2022, McDonald's announced a "Farewell Tour" for the McRib, suggesting that it might be the last time customers could get their hands on it.

Business News

Meta Fires Employee Making $400,000 Per Year Over a $25 Meal Voucher Issue

Other staff members were fired for the same reason, per a new report.

Business News

These 3 Side Hustles Make the Most Money While Working Fewer Hours, According to a New Survey

The survey also found that having a side hustle doubled as a path to becoming more employable.

Side Hustle

In Her Late 30s, She Pursued Another Creative Side Hustle — Then Turned It Into a Multimillion-Dollar Business

Gara Post had built one successful celebrity-magnet business before, so she decided to do it again.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.