Meal-Kit Delivery Service Blue Apron Is Going Public Meal service kit Blue Apron will be listed on the New York Stock Exchange under the symbol APRN.

By PCMag Staff

This story originally appeared on PCMag

Blue Apron via PC Mag

Meal service kit Blue Apron is going public.

The company on Thursday filed the appropriate paperwork with the Securities and Exchange Commission. It will be listed on the New York Stock Exchange under the symbol "APRN."

As TechCrunch notes, the service has been expanding quite rapidly, generating about $800 million in revenue last year, up from $341 million in 2015. But Blue Apron also spent $61 million on marketing this quarter alone (as podcast listeners will know), up from $25.4 million during the same time period last year.

But number of orders per customer and average revenue per customer also dropped in the first quarter, The New York Times reports.

In their review, PCMag found that novice chefs and time-challenged foodies alike can turn out tasty, healthful meals with ease using the customer-focused subscription service.

But the meal-kit delivery business is a crowded space right now: Blue Apron faces competition from the likes of Sun Basket, Plated, Purple Carrot, HelloFresh and Home Chef, among others. Blue Apron and Sun Basket earned PCMag Editors' Choice awards, but the other services earned high marks, too.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Using ChatGPT? AI Could Damage Your Critical Thinking Skills, According to a Microsoft Study

Relying on AI can mean using fewer cognitive skills, which can lead to a deterioration over time.

Business Plans

Top 10 Business Plan Mistakes

When it comes to creating a business plan that attracts investors, these tips will help you get it right the first time.

Science & Technology

10 Apps and Tools to Make Your Small Business Better and More Efficient

When you don't have the resources to build custom solutions, you can rely on these affordable (or free) fixes.

Leadership

5 Ways Lean Teams Can Work Smarter and Get More Done

Make changes through scheduling, automation and workflow optimization to free up your team to do their very best work.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.