'Fat as a Cow': Motorcycle-Sized Bluefin Tuna Sells for $1.3M in Tokyo Auction The 608-pound tuna commanded the second-highest price ever recorded at the action.

By Erin Davis

Photo by JIJI PRESS / AFP | Getty
A bluefin tuna from Oma, Aomori Prefect was purchased for 1.3 million USD, is presented to the media following the first tuna auction of the New Year at Tokyo's Toyosu Market on January 5, 2025.

A bluefin tuna sold for 207 million yen (around $1.3 million) at Tokyo's Toyosu fish market on Sunday, the second-highest price ever recorded since the auction started collecting data in 1999.

Michelin-starred sushi chain operator, Onodera Group, and seafood wholesaler Yamayuki co-purchased the 608-pound (275 kilogram) Bluefin.

The fisherman who caught the motorcycle-sized tuna, 73-year-old Masahiro Takeuchi, told Japan news outlet, KYODO News, that the fish was "as fat as a cow."

Related: 'I Intend to Do This Until I Die': At 103 Years Old, 'Lobster Lady' Prepares for 95th Lobster Hauling Season

"It's like a dream. I'm always worried about how many more years I can do this job, but I'm incredibly happy," he said.

The Onodera Group has won the auction for the last five years.

"The first tuna is meant to bring good fortune," Onodera Group President Shinji Nagao told reporters after the auction. "Our hope is that by eating this tuna everyone will have a good year."

Related: Watch 'The Banana That Broke the Internet' Sell for Millions at Auction

The most expensive tuna went for $3.1 million (333.6 million yen) in 2019 for a 278-kilogram (around 612 pounds). The auction first opened in 1935.

Related: The Waitlist for This Sushi Spot Numbers in the Hundreds. Here's the Secret Ingredient of Its Success.

Erin Davis

Entrepreneur Staff

Freelance Writer

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Elon Musk and Sam Altman Clash Over $500 Billion Stargate AI Plan Touted By Trump: 'Don't Have the Money'

The two tech billionaires argued on X over the massive new AI project.

Business News

'Elon and I Hugged It Out': JPMorgan CEO Jamie Dimon Says He Reconciled With Elon Musk After Lawsuits

Dimon spoke at the World Economic Forum's annual event in Davos, Switzerland.

Marketing

Cross-Channel Marketing Can Transform Your Small Business — Here's How to Build a Winning Strategy

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand experiences across social media, email, websites and beyond.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

Want to Reclaim Your Time and Multiply Your Impact as a Leader? Stop Doing These 5 Things.

Work smarter, not harder, so you can spend your time on what truly matters.

Leadership

Your Personality is Power — Develop These 3 Techniques to Create an Influence That Lasts

Master these three simple techniques to leave a lasting impression and amplify your impact.