'Fat as a Cow': Motorcycle-Sized Bluefin Tuna Sells for $1.3M in Tokyo Auction The 608-pound tuna commanded the second-highest price ever recorded at the action.

By Erin Davis

Photo by JIJI PRESS / AFP | Getty
A bluefin tuna from Oma, Aomori Prefect was purchased for 1.3 million USD, is presented to the media following the first tuna auction of the New Year at Tokyo's Toyosu Market on January 5, 2025.

A bluefin tuna sold for 207 million yen (around $1.3 million) at Tokyo's Toyosu fish market on Sunday, the second-highest price ever recorded since the auction started collecting data in 1999.

Michelin-starred sushi chain operator, Onodera Group, and seafood wholesaler Yamayuki co-purchased the 608-pound (275 kilogram) Bluefin.

The fisherman who caught the motorcycle-sized tuna, 73-year-old Masahiro Takeuchi, told Japan news outlet, KYODO News, that the fish was "as fat as a cow."

Related: 'I Intend to Do This Until I Die': At 103 Years Old, 'Lobster Lady' Prepares for 95th Lobster Hauling Season

"It's like a dream. I'm always worried about how many more years I can do this job, but I'm incredibly happy," he said.

The Onodera Group has won the auction for the last five years.

"The first tuna is meant to bring good fortune," Onodera Group President Shinji Nagao told reporters after the auction. "Our hope is that by eating this tuna everyone will have a good year."

Related: Watch 'The Banana That Broke the Internet' Sell for Millions at Auction

The most expensive tuna went for $3.1 million (333.6 million yen) in 2019 for a 278-kilogram (around 612 pounds). The auction first opened in 1935.

Related: The Waitlist for This Sushi Spot Numbers in the Hundreds. Here's the Secret Ingredient of Its Success.

Erin Davis

Entrepreneur Staff

Trending News Writer

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'I Love This Sport': Mark Zuckerberg's Meta Enters Into 'Massive Partnership' With UFC

Threads, Meta's X-like app, will become the "official social media partner" of the UFC.

Growing a Business

Most Entrepreneurs Fail Because They Ignore These 3 Business Stages

Drawing from personal experience and collected wisdom, I see three critical stages every small business goes through: the leap, the growth, and the scale

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

Throw Away Your Job Description — and 3 Other Ways Leaders Can Thrive Today

With the world changing faster than ever, leaders need guiding principles that stand the test of time. Here are four that have worked for me since I launched my business in 2005.

Business News

U.S. Businesses Added 155,000 New Jobs in March, According to ADP Data: 'A Good One for the Economy'

Pay is also up 4.6% year-over-year for job stayers and 6.5% for switchers.