Get All Access for $5/mo

NCAA Athletes Waste No Time Profiting on Name, Image and Likeness The NCAA's new rules takes effect July 1.

By Euni Han Edited by Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Maddie Meyer | Getty Images

The Cavinder twins, leading scorers for Fresno State's women's basketball team, waited a few minutes past midnight to capitalize on their fame, according to ESPN. On Wednesday, Hanna and Haley flew to New York to sign their first big endorsement deal, as spokeswomen for Boost Mobile. Haley says the move is overdue.

"It was really exciting that such a known company wanted to work with Hanna and me. This is a big switch for all student-athletes. Being able to use your name, image and likeness is something we all deserve, and I'm really thankful the NCAA is finally passing this."

All NCAA athletes can now profit from business ventures after years of wrangling from legal, political and public platforms to give athletes a bigger share of the multi-billion dollar college sports industry.

Related: The Most Conservative Sport Has the Most Weed-Smoking Fans

Boost CEO Stephen Stokols believes the potential is tremendous.

"A lot of these guys are local heroes. We think it's a big opportunity to get regional and local with relevant names in those markets. We want to be one of the biggest companies embracing [the college-athlete marketplace] early."

While the Cavinder twins will be part of a national advertising campaign, Sokols says agreements could vary from annual contracts to in-kind deals that give athletes free phones and plans in return for promotional work on social media platforms.

The Cavinder twins are among the first college athletes to announce such endorsements, but experts say the new landscape means innumerable deals, too many to count, could follow from athletes and companies alike.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.