Get All Access for $5/mo

OpenAI's New Deal Sees the ChatGPT Trailblazer Following a Competitor's Lead OpenAI is treading on Google's AI-training territory following its new deal with Reddit.

By Sherin Shibu Edited by Jessica Thomas

Key Takeaways

  • Reddit and OpenAI entered into a new partnership on Thursday.
  • OpenAI can now train ChatGPT on Reddit data, just like Google can.
  • OpenAI CEO Sam Altman is the third-largest Reddit shareholder.

The gates of Reddit are now open to ChatGPT.

Reddit and ChatGPT-maker OpenAI entered a new partnership on Thursday that brings more advertising dollars and AI tools to Reddit in exchange for Reddit posts.

Reddit stock rose 13% on Friday following the announcement.

OpenAI will use real-time data from Reddit users to train ChatGPT and its new product offerings. Finding fresh training sources for AI has been one of the technology's challenges; in recent months, OpenAI has inked deals with publishers like the Financial Times and Axel Springer to access troves of data for ChatGPT.

Related: OpenAI Can Now Access Financial Times Articles to Train AI

On the Reddit side, the company will use OpenAI's platform to bring new AI features to its community. Organic Reddit traffic has grown from 160 million clicks in August 2023 to 480 million in February of this year, according to Ahrefs data.

OpenAI will also advertise on Reddit, adding to the platform's revenue.

The two companies did not disclose the deal's financial terms, but Reddit entered an AI licensing deal with Google in February for a reported $60 million per year.

The difference between the two deals is that OpenAI's CEO, Sam Altman, has more of a stake in Reddit than even its CEO. Altman is Reddit's third-biggest shareholder; he owns more shares than Reddit CEO Steve Huffman (8.7% of the stock to Huffman's 3.3%).

Related: Who Is OpenAI CEO Sam Altman? Net Worth, Education

OpenAI CEO Sam Altman. Photographer: Dustin Chambers/Bloomberg via Getty Images

OpenAI disclosed the connection between Altman and Reddit in its deal announcement post, writing that it "was led by OpenAI's COO and approved by its independent Board of Directors."

Related: Site Traffic Down? Here Are the Big AI Changes Google Made to Its Search Tool

With the new Reddit deal, OpenAI is also treading on training territory already claimed by rival AI-maker Google.

OpenAI kept Google on its toes this week by surprise-announcing a new AI model one day before Google's annual I/O conference.

The rivalry between the two companies came out into the open on Thursday on X. OpenAI CEO Sam Altman drew attention to "the aesthetic difference" between the settings that OpenAI and Google chose to announce their new AI models, and a Google engineer responded, "Interesting how all your launches are timed with ours then."

OpenAI is reportedly making a web search engine product to further challenge Google.

Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Marketing

6 Steps to a Simple and Effective Content Strategy

Strategy can be an intimidating word, but it doesn't have to be. Follow these simple guidelines to make sure your next piece of content — and every one thereafter — rings true to your brand.

Business News

'I'm Shocked': Costco Customers Are Freaking Out About a Change to a Beloved Bakery Item

Costco customers are feeling burnt by a not-so-sweet switcheroo in the bakery department.

Growing a Business

5 Growth Hacks to Increase Your Revenue by 90% in 12 to 24 Months

Here are five innovative and proven strategies that can significantly boost your business's revenue within the next year or two. Whether you're looking to scale quickly or enhance operational efficiency, these growth hacks will provide actionable insights to help you achieve remarkable revenue growth.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Growing a Business

How to Build, Grow and Make Money With Ecommerce

To grow your online business, you need to develop a strategy and invest your time wisely. These actionable tips can attract customers and increase online revenue.

Growing a Business

Stop Chasing Subscribers — Start Making Money With These Newsletter Hacks

Here's how operators profit from newsletters by turning acquisition costs into revenue and leveraging one audience to build multiple assets.