Plan B Initiatives and a New Way of Doing Business Ivan Misner, founder of Business Network International, explains why your business can and should shift to focus on society as well as profits.
By Entrepreneur Staff •
In this video, Ivan Misner, founder of the longstanding Business Network International, discusses a new way of doing business inspired by his interview with Richard Branson. Branson argues that not all problems can be left to the government to solve, and businesses have a responsiblity to play a part in social advancement as well. This Plan B Initiative puts a whole new spin on business objectives. Plan B takes people, the planet and profit into account, as opposed to the singular focus on profit that typically has been associated with business.
Click play to learn how your business can implement Plan B to make a positive impact on society.
Watch more videos from Ivan Misner on his YouTube channel here.
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