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Report: Twitch Eyes Original Reality TV Shows The Amazon subsidiary reportedly plans to fund a slate of unscripted series.

By Stephanie Mlot

entrepreneur daily

This story originally appeared on Business Insider

Jovo Marjanovic/EyeEm | Getty Images

Twitch is reportedly expanding its repertoire to include reality TV. According to Bloomberg, the gaming platform plans to fund a "slate" of original, unscripted series — everything from dating and panel shows to sports and music.

That's a big leap from video game live streaming. But the Amazon subsidiary, whose stars have always worked from home, is thriving during the COVID-19 pandemic, allowing it some room to experiment. Twitch has already attracted musicians and comedians whose live performances were cancelled due to the virus and hopes a new catalog will lure even more talent.

"We are seeking creative partners to help us set a new bar for multiplayer entertainment," the company said in a statement, which reported a weekly budget of $50,000 to $250,000 for up to 10 hours of programming. That's less than most cable or premium networks, but more than your average YouTube video.

Related: 5 Ways to Get Your Business Featured On Reality TV

Original shows will be aimed at two demographics: male gaming enthusiasts aged 18 to 24 (the core Twitch audience) and anyone in that age bracket with an interest in entertainment. It's unclear just what Twitch will come up with. One thing is for sure: There won't be any virtual escape rooms. "Everyone pitches an escape room stream," according to the firm. "If you were thinking of pitching 'insert-talent in an escape room,' no need!"

Last month, Amazon announced a radical plan to develop Twitch games that streamers and viewers can play together in real time. Twitch is also rolling out a redesigned channel page with new tools for creating a channel trailer, publishing steam schedules, and providing details like a bio, social media links and curated videos.

Stephanie Mlot

Reporter at PCMag

Stephanie began as a PCMag reporter in May 2012. She moved to New York City from Frederick, Md., where she worked for four years as a multimedia reporter at the second-largest daily newspaper in Maryland. She interned at Baltimore magazine and graduated from Indiana University of Pennsylvania (in the town of Indiana, in the state of Pennsylvania) with a degree in journalism and mass communications.

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