Entrepreneur Plus - Short White
For Subscribers

Bad Rap Has your industry got an image problem? Here's how to cope.

By Geoff Williams

Opinions expressed by Entrepreneur contributors are their own.

Rick Winfield, who owns Class Act Tattoo and Body Piercing, understands why few people associate his industry with class. "For many years, [tattoos] were underground," says Winfield, 40, whose shop is in Florissant, Missouri. "It was bikers [getting them], and drug addicts tattooing their arms so people couldn't see the needle marks."

Tattoo parlors, adult bookstores and bill collecting are just some of the numerous industries that have a bad reputation-deserved or not. How do these entrepreneurs do what they do and not feel miserable? The obvious reason: There's money to be made. But the less obvious reasons come from Glen Kreiner, an assistant professor of organizational behavior at the University of Cincinnati, whose study of people in stigmatized industries shows that humans can adapt to almost anything. Entrepreneurs working in stigmatized fields do several things, says Kreiner.

Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+

Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Use code SAVE20 at checkout.

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics


The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.


12 Good Reasons to Explain Why You Left a Job During an Interview

Not sure what to say when asked why you left your last job? Check out these reasons so that you have a great answer on your next interview.

Growing a Business

3 Best Resignation Letter Examples

Are you ready to quit your job? Continue reading for everything you need to know about writing the perfect resignation letter.

Growing a Business

3 Best SMART Goal Examples and How To Achieve Them

SMART goals create an action plan to help you reach your goals. Read on to learn how to develop and achieve your own SMART goals.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.